full spectrum creativity
for the horse world.
Photo & Video Services
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Capture the special bond between you and your horse with personalized horse and rider portraits. These sessions focus on the connection and chemistry you share, whether it’s at home, in the arena, or out in a scenic location. Perfect for those wanting to create lasting memories with their equine partner.
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Turn your horse into a work of art with dramatic black or white background photos. These sessions highlight the beauty and elegance of your horse, focusing on form, expression, and personality. Ideal for horse owners looking for timeless, gallery-quality images to display.
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Showcase your stallion, sale horse, or show horse with professional photo and video marketing sessions. Offering a variety of options, including conformation shots, under saddle, and liberty images, this service is perfect for breeders, trainers, and owners wanting to elevate their marketing material and stand out in the industry.
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Designed for equestrian businesses, small brands, and product lines, this service includes photo and video content tailored to your marketing needs. From social media visuals to website imagery, these sessions help brands create cohesive, eye-catching content that showcases their products or services.
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Ideal for associations, publications, and businesses that want coverage of their events. This service provides professional photography and video content where outside media is allowed, capturing the excitement of the show for marketing and promotional use. Perfect for those looking to enhance event visibility and engage audiences.
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Contracted directly by associations, this service offers comprehensive show coverage, ensuring every exhibitor has access to high-quality images. From action shots in the arena to award photos, this service allows associations to provide exhibitors with professional photos and increases event exposure through captured moments.
marketing services
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Grow your brand’s presence with professional social media management tailored for the equine industry. From content planning and creation to daily engagement and analytics, I’ll help you connect with your target audience, increase visibility, and create a cohesive online identity that aligns with your goals.
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Develop a strong and memorable identity for your equine brand with custom logo design and full branding services. Ideal for stallion owners, trainers, and equestrian businesses, these services include everything from logo creation to brand guides, ensuring your marketing materials reflect your unique style and attract the right clientele.
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Make your stallion, services, or show horses stand out with custom advertisement design. Whether you’re looking to promote a breeding program, showcase your latest wins, or market a product, I offer ad designs that are optimized for both print and digital formats, ensuring your message resonates with your audience and achieves maximum impact.
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Boost your brand’s presence with custom print products designed for the equine world. Whether it's flyers for events, pop-up displays, standing banners, or vinyl banners, I provide professional, eye-catching designs tailored to stallion owners, trainers, and equestrian businesses. Each product is crafted to make an impact and represent your brand beautifully in and out of the show ring. Let’s create something that captures attention and communicates your message perfectly.
Learn with Norfleet
This 1.5 hour+ course is jam-packed with information, targeted toward anyone who is looking to step into horse show photography, or improve their existing show photography business.
This course is a video-based on demand format, with an accompanying PDF workbook and bonus materials.
This is not a step-by-step blueprint on how to make a ton of money photographing horse shows- I am a firm believer that there is no one-size-fits-all solution to any business, and show photography is no exception. It is, however, a guidebook that will give you nearly all of information you will need to make the best, most educated decisions for your business.
Topics covered include:
How to get started with horse show photography
Determining your "why" and setting goals
What to include in your contract
The best gear for the job, including cameras & lighting
Efficiently handling your image files
Factors to consider when pricing show photos
An in-depth look at online and on site sales
Handling image theft
& more!
The Beginner's Guide to Conformation Photos
Are you looking to take stunning conformation photos of your horses? Whether you're a horse owner wanting to showcase your sale horses or a budding photographer looking to expand your services, our "Beginner's Guide to Conformation Photos" is the perfect course for you!
In just 27 minutes, this comprehensive video course will walk you through everything you need to know to capture professional-quality conformation photos. You'll learn about the essential gear, optimal camera settings, ideal locations, and lighting techniques to highlight your horse's best features. We also cover tips for capturing the perfect shot and a step-by-step guide to editing in Photoshop and Lightroom to make your photos truly stand out.
Course Highlights:
Gear Overview: Understanding the equipment you need
Camera Settings: Getting the right settings for perfect shots
Location & Lighting: Choosing the best backdrop and lighting conditions
Capturing the Ideal Shot: Techniques for showcasing your horse’s conformation
Editing Tips: Enhancing your photos in Photoshop and Lightroom
Elevate your photography skills and take your conformation photos to the next level. Enroll now and start capturing stunning images today!
1-on-1 Coaching Calls are 1 hour in length and are tailored to your needs, and can cover a wide array of topics. Popular topics include:
Horse Show Photography
Image Management
Marketing
Equipment
Hiring Staff
Pricing
Equine Portait Photography
Workflow
Editing in Lightroom & Photoshop
Client Communication
Pricing
Marketing
Marketing
Determining your ideal client
Finding your brand’s voice
Brainstorming marketing tactics
Setting attainable goals
Creating a social media plan
Design
Leveling up your current ad or logo design skills
Working in Photoshop & Illustrator
Coaching calls take place via zoom and are recorded for easy review. Most coaching calls take place during weekdays between 9 AM and 4 PM CST, but evening and weekend availability can be discussed. Discounted rates are available for multiple sessions.
Hey y’all!
I’m Kelsey, and I’m here to hype you up.
With over two decades in the horse industry as a third-generation horsewoman, I’ve lived and breathed everything from early mornings at the show grounds to late nights scribing trail classes and shaping hats. I’ve shown, worked behind the scenes, and even turned my passion into an award-winning photography and design business.
I know the ups and downs of the show pen, and I believe in celebrating every step of the journey. My mission? To help you feel like the badass equestrian you truly are—through stunning photos, empowering design, and a little extra confidence at every stride. Let’s make your horse journey unforgettable!