education
by Norfleet
1-on-1 Coaching | Marketing Consultations | Online Courses
Hey friend! I'm Kelsey Keathly, the brains (and chaos manager) behind Norfleet Marketing & Photography. I’m all about giving you the real-deal skills and confidence to conquer the equestrian business world.
Ya see, I'm not about painting picture-perfect scenarios. I've been in the trenches, made my fair share of blunders, and learned a ton along the way. So, instead of glossy, textbook advice, I'm here to give you real talk and real solutions. Quirky analogies and genuine anecdotes? They're my specialties… but it does help that I have a degree in equine business and over a decade of experience to back it all up.
horse show Photography:
A Beginner’s Guide
Embark on an exciting journey into the world of Horse Show Photography with Norfleet Marketing's comprehensive course—an ideal resource for beginners and those looking to enhance their existing skills.
What You'll Get
This 1.5-hour+ video-based, on-demand course, coupled with a downloadable PDF workbook and exclusive bonus materials, is meticulously crafted to provide you with indispensable knowledge. It's not a one-size-fits-all formula promising instant wealth. Instead, think of it as your personalized guidebook, empowering you to make informed decisions tailored to your unique business journey.
Topics Explored
Initiating your journey in horse show photography
Defining your 'why' and setting impactful goals
Crafting effective contracts
Navigating the world of gear, from cameras to lighting
Streamlining efficient image file management
Smart pricing strategies for show photos
Deep dive into online and on-site sales strategies
Tackling image theft
and more!
A Practical Approach to Success
I'm all about practical, actionable advice. No unnecessary fluff—just genuine insights to help you establish a sustainable and successful horse show photography business.
1-On-1 Coaching Calls
What We'll Cover
My 1-on-1 Coaching Calls are like your personalized strategy sessions, clocking in at one hour. We can dive into anything you need, from mastering Horse Show Photography and handling the nitty-gritty of Image Management to sorting out your Marketing game and even figuring out the maze of Equine Portrait Photography. And that's just the tip of the iceberg!
Popular topics include
Equine Portrait Photography
Streamlining your Workflow
Mastering Editing in Lightroom & Photoshop
Enhancing Client Communication
Strategic Pricing Strategies
Crafting an Effective Marketing Plan
Business & Marketing
Defining Your Ideal Client
Discovering Your Brand’s Voice
Brainstorming Practical Marketing Tactics
Setting Achievable Business Goals
Creating a Social Media Plan that Works
Graphic Design
Elevating Your Ad and Logo Design Skills
Navigating Photoshop & Illustrator like a Pro
Strategic Pricing for Graphic Design
Horse Show Photography
Efficient Image Management
Rocking Marketing Strategies at Horse Shows
Selecting Necessary Equipment
Hiring and Managing Staff Effectively
Pricing Strategies for Show Photos
Implementing Effective Marketing
Client Onboarding Strategies
Real Talk, Real Solutions
Let me spill the tea—I'm not here to throw the typical best-case scenarios and fancy checklists at you. Nope, we're going for real talk. My journey to make Norfleet into the equestrian powerhouse that it is today was far from easy, and I'm here to share the wisdom I gained along the way.
How It Works
Our calls will take place on Zoom, and guess what? They're recorded. So, if you miss a nugget of wisdom or want to replay that lightbulb moment, you're covered. Typically, calls take place on weekdays between 9 AM and 4 PM CST, but I do have weekend & evening spots available.
Ready to Boost Your Confidence?
Whether you're stuck on Equipment decisions, navigating Client Communication, or just need some Marketing magic, these calls are your secret weapon. Plus, if you're up for more than one session, I've got discounted rates on the table.
Let's make your chaos a bit more manageable. Schedule your 1-on-1 Coaching Call today, and let's turn those equestrian challenges into victories!
Investment
One Call: $250 | Four Calls: $850 | Eight Calls: $1400
Marketing Game Plan
Now Booking for January 2024
In the realm of equestrian entrepreneurship, strategic marketing is your secret weapon. If my 1-on-1 Coaching Calls are like personalized strategy sessions, think of the Marketing Game Plan Sessions as your comprehensive playbook for building a thriving equestrian business.
What We'll Uncover
My Marketing Game Plan Sessions are not your average marketing consultancy; they are immersive journeys designed to lay down the foundations of your success, or go back to your roots if you feel like your business’s journey has gotten a little scattered. We'll roll up our sleeves and delve into key business strategies, including:
Conducting a SWOT analysis for a robust business foundation
Assessing your ideal client to tailor your approach
In-depth competitor research for a competitive edge
Goal setting and crafting a roadmap for achievement
Our Game Plan
Call 1: Goal Assessment and Expectations
Our first call sets the stage. We'll assess your goals, discuss expectations, and chart the course for the sessions ahead.
Call 2: Questionnaire Dive and Plan Development
The second call is all about getting into the nitty-gritty. We'll go over a comprehensive questionnaire, exploring the depths of your business, and start crafting your personalized marketing plan.
Call 3: Plan Solidification and Action Steps
By the third call, we'll solidify the plan we've developed and break it down into actionable steps. This is where the strategy becomes a roadmap for your equestrian success.
Call 4: Plan Check-In and Adjustments
In the final call, we'll check in on the action plan, discuss progress, and make any necessary adjustments to keep you on the path to success.
How It Works
Over the course of 4 Zoom calls, we will deep-dive into your business. You will also fill out an in-depth questionnaire, to ensure that nothing is missed. The calls will be scheduled at your pace, usually over the course of 4-8 weeks. At the end, you’ll have a written game plan to keep you on track.
Ready to Elevate Your Business Success?
If you're serious about transforming your chaos into a well-oiled equestrian machine, these Marketing Game Plan Sessions are your next step. Schedule your sessions today, and let's turn your equestrian challenges into strategic victories!